Social Impact Institute as a new brand identity was borne out of the need to better represent what the organisation stands for, how its products and advisory services help organisations to increase their impact.
This process enabled Social Impact Institute to develop a new name, following which our team collaborated with Social Impact Institute to create a new visual identity, messaging and brand story for Social Impact Institute. The new branding sets it apart from its competitors, is bold and proactive – while communicating the organisation’s expert standing in the sector.
The logo connotes the ripple effect the advisory firm has on its sector, spreading capability and expertise in transforming communities. The tagline is simple and clear, with a nod to the partnership aspect of their engagement model: “Together, we increase your impact”.
With the brand identity and messaging refreshed, we then supported Social Impact Institute with its brand re-launch, marketing communications strategy and implementation.