ImpactInstitute was engaged to lead the marketing and events management of the Nepean Disability Expo.

The challenge

The Nepean Disability Expo is the largest Disability Expo in the west of Sydney, bringing together people with a disability and product and service providers, government agencies and advocacy groups. It had been previously run bi-annually by a volunteer steering committee, headed by local service providers, council representatives and government agencies. However, the task of managing such a large Expo was no longer viable in its volunteer format.

The solution

  • Execute a diverse marketing strategy, covering all relevant advertising mediums to directly target the disability community.

  • Use professional marketing approach to attract the major players in the disability sector to exhibit and sponsor the Expo.

  • Attract a wide range of performances to showcase the talent of those people living with disability.

  • Attract the support of relevant local, state and federal government, including key advocacy groups and NDIA.

The outcome

  • NDE – The event is financially viable and sustainable.

  • 3x increase in revenue.

  • 40% increase in attendance.

  • 30% increase in exhibitors and sponsors.

  • 95% positive feedback on the event.

  • 1000+ Facebook followers.

"Year after year ImpactInstitute work with us to design and deliver our biannual Expo for the Nepean and Western Sydney region. They have become a highlight for us and invaluable to our clients in showcasing services available to people living with disabilities."

— Denise Heath, Chair
Nepean Disability Expo Steering Committee

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