Our team was engaged to elevate LEONHARD KURZ Australia’s brand awareness in the Australian market.

The challenge

LEONHARD KURZ Australia needed to lift its brand awareness in the Australian market, across several key fields in security and design. To continue to make inroads into the Australian market, KURZ required new ways to engage c-suite decision makers and the influential designers who were in a position to specify KURZ foils.

Additionally, KURZ required assistance amplifying its advocacy for more secure public documents such as passports and driver’s licenses to the broader Australian public.

The solution

KURZ engaged ImpactInstitute to create a proactive content strategy to translate its heritage and expertise into local media and stakeholder engagement, promoting KURZ as a thought leader in the security and packaging industries, and ensuring top of mind placement in the minds of potential clients.

Engaging with different audiences through a variety of channels, this strategy incorporates digital website optimisation to foster lead generation, elevate KURZ’s brand presence and company profile through engagement with trade publications across technology, security and design, amplify its security messages through engagement with mainstream press and excite designers via strategically amplified social media across LinkedIn and Instagram.

The outcome

Through persistent press engagement, KURZ has been featured in more than 50 digital publications, including News.com.au, with a potential syndicated reach of more than 15 million Australians.

This is supported by content strategy with numerous articles drafted and interviews secured for Kurz spokespeople in packaging and technology trade publications. Social media support for KURZ’s Managing Director has also increased its profile and clout on key social platforms.

  • 10+ press interviews for KURZ MD secured.
  • 50+ press appearances in less than 12 months (including syndication).
  • 15,000,000+ potential reach.

“We are getting great results since we started working with ImpactInstitute. The team are easy to work with, and I'm delighted with the coverage and positioning they've secured for Kurz and myself on key issues. Looking forward to seeing what we can do together in the year ahead.”

— Stephen Pratt, Managing Director Australia & New Zealand
Leonhard Kurz Australia

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