Once we had captured residents stories, we pitched to media to raise awareness of the realities of affordable housing and how City West Housing was helping people to live and work locally.
News.com.au were keen to bust the myths surrounding affordable housing in Australia and over a series of articles showcased how City West Housing’s residents – a teacher living in Zetland and a public sector worker living in Eveleigh – had benefited from moving into affordable apartments.
The Daily Telegraph printed a piece entitled ‘How affordable housing is helping workers cut their rent and commute’ with clear links directly to City West Housing’s application page which reached 280,000 people. The piece was then published on news.com.au reaching an audience of over 1 million. The story was so popular that it was then syndicated on Daily Mail online – reaching a further 644,000 people!
ABC Australia interviewed City West Housing’s CEO, Leonie King, for a national feature piece about older single women who are being given the chance to save while living in affordable housing.
As a resultof the press coverage we generated, City West Housing gained national exposure with the article directing people to their website and application process.