ImpactInstitute facilitated meaningful relationships with personal finance journalists across a number of titles to achieve consistent results across a 12-month retainer period.
ImpactInstitute had a KPI of 1 coverage item per month. In total ImpactInstitute generated 135 coverage items with an audience reach of 137,361,684.
Coverage was featured across mainstream consumer outlets including The Australian Financial Review, The Australian, The Sydney Morning Herald and The Daily Telegraph.
Crystal Wealth Partners commentary appeared in trade finance outlets including Money Magazine, Financial Standard, Money Management and Canstar.
Social Media KPIs were set at an organic audience reach of 20 with an average organic engagement of 15%. Across the 12-month retainer period the average reach was 137.7 across Facebook and LinkedIn. The average engagement per post was 10.98%.