The outcome
The Company You Keep is a podcast that uses the power of storytelling to connect with business owners and managers and positions Business Australia as a customer champion and thought leader.
Hosted by Janice Petersen, and produced by our integrated content and production team, Season 1 featured interviews with 19 Business Australia members who speak about what it takes to start, grow and maintain a successful business.
The second season features the stories of eight Australian businesses who have pivoted their products, services and processes to continue serving the community during the COVID-19 pandemic.
The podcast continues to drive traffic to Business Australia’s website for content discovery and member engagement.
So far, 55 hours of Business Australia member stories have been captured, and 27 episodes of The Company You Keep has been created.
