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Our public relations team works with communications leaders to bring their purpose to life and manage their organisation’s reputation in the media. 

Whether you’re seeking media training and monitoring, a thought leadership op-ed, or an end-to-end integrated campaign, our in-house team of public relations experts can help.    

We’re backed by the power and reach of our global PR agency partner network, Public Relations Organisations International (PROI).   

We work closely with PR agency partners in this network to scale and provide additional on the ground resources wherever we need them, and gain valuable and actionable insights and data from our PR agency partners across the world.   

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Our Public Relations (PR) Services

  • Crisis response
  • Creative campaigns
  • Influencer relations
  • Media relations
  • Media training
  • Profile raising
  • Reputation management
  • PR for events

A PR agency is something you think you don’t need until you really, really do!  

Reputation is important. Our complex and shifting media landscape means consumers are hyper aware and connected to the pulse of your brand.   

Our client partners do amazing things – delivering purpose-driven programs and working to sustain a healthy organisation. However, they don’t always have enough time or resources to work on the strategic direction and growth of their business.  

And fair enough — it’s a lot to manage on your own!   

As an integrated PR agency, we have a dedicated team who will work with you to manage your organisation’s reputation, bring clarity to your strategic direction and accelerate growth. 

What makes ImpactInstitute a unique PR agency?

Finding the right PR agency is critical as you embark on strategic review, planning and change.   

Here are five reasons why our approach to public relations consultancy is unique:  

  1. We’re driven by impact and recognise stories as the golden threads that bring all your marketing channels together.
  2. We define PR storytelling as the use of authentic, emotional stories to drive growth. Critically, these stories inspire audiences to take action and shape their beliefs about your brand, industry trends and social issues.  
  3. We take a data-informed approach to PR storytelling and combine logic, organisational credibility and emotional appeal with your audiences into our public relations marketing activity.
  4. We can amplify your PR storytelling across a series of supporting services offered by our integrated team. These include data visualisation, video and animation, written content and social media engagement.  
  5. We work with CMOs, heads of communications, digital, PR and social to bring their purpose to life. 

What’s your story? What difference are you making, and how can purposeful PR storytelling amplify your impact?   

If you’re interested in talking to us about your brand’s challenges and opportunities, let us know how we can help you by getting in touch 

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Our Framework

Beliefonomics™

Beliefonomics is the first brand storytelling framework, devised to help organisations and professionals realise the true value of their story. Authored by Mark Jones, Chief Storyteller and co-CEO at ImpactInstitute, Beliefonomics unifies an organisation’s customer journey, brand strategy and marketing activities around the economically significant metric of belief.

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Meet our PR Team

Kate Elks
Kate Elks
Head of Brand Storytelling
Rian Newman
Senior Account Director + Brand Experience
Jessica Grattan
Jessica Grattan
Senior PR Manager
Madison Bogdanovski
PR Account Assistant

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Case studies

Our portfolio represents more than 10 years of working in partnership with iconic, purpose-driven organisations across APAC and the globe – to define their brand purpose, tell their story and measure their meaningful impact.

View our work

Financial Planning Association of Australia (FPA)

Australian Christian College

Australian Christian College

City West Housing