Challenge
RSPCA Queensland desired a more integrated fundraising function and team, and the capacity to better utilise information to leverage its fundraising potential.
Their challenges were:
- Fundraising program not utilising RSPCA Queensland marketing and call centre capability.
- Duplication of resources and functions within fundraising structure.
- Lack of a fully featured and functional CRM to manage fundraising program.
- Fund the development of the new Toowoomba Animal Care Shelter, total cost $12m.
Solution
Addressing team, technology and strategy issues has enabled RSPCA Queensland to make effective use of its resources and grow its fundraising program.
- restructured the fundraising program
- recruited personnel to key roles
- successfully managed Christmas, Summer and Autumn appeals to budget
- implemented a new CRM on the Salesforce platform, including connection to existing animal and volunteer management system
Outcome
- Fundraising staff: Taking more initiative; utilising other RSPCA departments; working more closely with other departments.
- CRM implementation underway.
- All campaigns and appeals executed to budget and time.
- $3.65 million raised towards Toowoomba Animal Care Centre.