RSPCA

Our Impact Advisory team was engaged to address team, technology and strategy issues.

The challenge

RSPCA Queensland desired a more integrated fundraising function and team, and the capacity to better utilise information to leverage its fundraising potential. Its challenges were:

  • Fundraising program not utilising RSPCA Queensland marketing and call centre capability.
  • Duplication of resources and functions within fundraising structure.
  • Lack of a fully featured and functional CRM to manage fundraising program.
  • Fund the development of the new Toowoomba Animal Care Shelter, total cost $12m.

The solution

Addressing team, technology and strategy issues has enabled RSPCA Queensland to make effective use of its resources and grow its fundraising program.

  • restructured the fundraising program
  • recruited personnel to key roles
  • successfully managed Christmas, Summer and Autumn appeals to budget
  • implemented a new CRM on the Salesforce platform, including connection to existing animal and volunteer management system

The outcome

  • Fundraising staff: Taking more initiative; utilising other RSPCA departments; working more closely with other departments.
  • CRM implementation underway.
  • All campaigns and appeals executed to budget and time.
  • $3.65 million raised towards Toowoomba Animal Care Centre.

"Year after year, ImpactInstitute work with us to design and deliver our biannual Expo for the Nepean and Western Sydney region. They have become a highlight for us and invaluable to our clients in showcasing services available to people living with disabilities."

- Denise Heath
Chair, Nepean Disability Expo Steering Committee

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