Our Impact Advisory team was engaged to address team, technology and strategy issues.

The challenge

RSPCA Queensland desired a more integrated fundraising function and team, and the capacity to better utilise information to leverage its fundraising potential. Its challenges were:

  • Fundraising program not utilising RSPCA Queensland marketing and call centre capability.
  • Duplication of resources and functions within fundraising structure.
  • Lack of a fully featured and functional CRM to manage fundraising program.
  • Fund the development of the new Toowoomba Animal Care Shelter, total cost $12m.

The solution

Addressing team, technology and strategy issues has enabled RSPCA Queensland to make effective use of its resources and grow its fundraising program.

  • restructured the fundraising program
  • recruited personnel to key roles
  • successfully managed Christmas, Summer and Autumn appeals to budget
  • implemented a new CRM on the Salesforce platform, including connection to existing animal and volunteer management system

The outcome

  • Fundraising staff: Taking more initiative; utilising other RSPCA departments; working more closely with other departments.
  • CRM implementation underway.
  • All campaigns and appeals executed to budget and time.
  • $3.65 million raised towards Toowoomba Animal Care Centre.