ImpactInstitute designed an integrated brand storytelling campaign to bring the centuries old ethos of caring for Australians in need to a contemporary audience.
The “Your Life, Your Way” brand campaign focused on connecting the community with the people behind The Benevolent Society while also uncovering the breadth of services they bring to our community.
The integrated brand storytelling campaign included:
- Research, focus groups and stakeholder interviews
- New positioning, messaging and tagline
- Digital and print advertising (design)
- Radio advertising
- Public relations
“We believe everyone deserves to live life their way,” said Lisa Hresc, Director Brand, Marketing and Communications at The Benevolent Society.
“The TVC and creative assets were inspired by internal research that highlighted the value we place on each person’s story and their goals. We love our team of practitioners who walk with, listen to, and support people across the country through an integrated service delivery model. The new creative reflects that heart, and our desire to tell their story.”