Brand storytelling is the use of authentic, emotional stories by an organisation to drive growth and foster customer loyalty. It represents a new era of integrated marketing communications where brand[...]
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What is crisis communication? 7 ways to prepare
“It takes 20 years to build a reputation and five minutes to ruin it.” — Warren Buffett Crisis communication is a public relations specialty that aims to maintain or defend the reputation of a[...]
Read moreBeliefonomics™ – A brand storytelling framework
Beliefonomics is the first brand storytelling framework, devised to help organisations and professionals realise the true value of their story. Have you ever stopped to think about what you and your c[...]
Read moreHijack marketing: Stealing the spotlight
Remember that viral story about the guy officiating his best friend’s wedding when he stopped the ceremony to propose to his girlfriend and then reveal that she was pregnant? And then when he stood up[...]
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