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From puff to punch: What makes a good story for the media?

Posted on August 7, 2025September 8, 2026
Media attention is harder to earn than ever. Journalists are time-poor, audiences are sceptical, and the bar for what gets covered keeps rising. A polished press release or a jargon-heavy puff piece w[...]
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What is crisis communication? 7 ways to prepare

Posted on May 25, 2019September 8, 2026
  “It takes 20 years to build a reputation and five minutes to ruin it.” — Warren Buffett  Crisis communication is a public relations specialty that aims to maintain or defend the reputation of a[...]
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