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  • Storytelling: Communications Intelligence

Communications creates more value than most organisations measure

Posted on August 3, 2026September 8, 2026
impact communications
Most organisations measure communications activity. Few measure how communications influences decisions, shapes stakeholder behaviour and contributes to organisational change. That’s where the r[...]
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Translating brand message for media impact

Posted on September 18, 2025September 8, 2026
Woman being interviewed outdoors by media
How to turn internal insights into stories that earn trust and media attention If your brand message isn’t earning trust, it’s just noise Purpose-driven organisations face a critical challenge: how to[...]
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From puff to punch: What makes a good story for the media?

Posted on August 7, 2025September 8, 2026
Media attention is harder to earn than ever. Journalists are time-poor, audiences are sceptical, and the bar for what gets covered keeps rising. A polished press release or a jargon-heavy puff piece w[...]
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Storytelling matters: Hard lessons from Woolies and Coles

Posted on February 27, 2024September 8, 2026
storytelling matters: hard lessons from woolies and coles
Storytelling matters: Hard lessons from Woolies and Coles     By Mark Jones, CEO + Chief Storyteller, ImpactInstitute    When Woolworths CEO Brad Banducci posted news of his retirement on LinkedIn las[...]
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What is thought leadership? Here’s how to get it right

Posted on May 25, 2020September 8, 2026
A picture of a man in s suit talking.
  Thought leadership is a remarkably resilient idea in the fickle, fashion-conscious world of marketing tactics. If you’re in B2B marketing or a clearly defined market niche, it’s a safe bet you[...]
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What is crisis communication? 7 ways to prepare

Posted on May 25, 2019September 8, 2026
  “It takes 20 years to build a reputation and five minutes to ruin it.” — Warren Buffett  Crisis communication is a public relations specialty that aims to maintain or defend the reputation of a[...]
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Hijack marketing: Stealing the spotlight

Posted on May 25, 2016September 8, 2026
Remember that viral story about the guy officiating his best friend’s wedding when he stopped the ceremony to propose to his girlfriend and then reveal that she was pregnant? And then when he stood up[...]
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