Artificial intelligence is already shaping social impact work. It influences which services people find online, how enquiries are triaged, and how funding bids, reports and recommendations are written[...]
Read moreAI vs. real life: How to survive in a two-speed society
By Mark Jones, CEO + Chief Storyteller, ImpactInstitute Mucking around with artificial intelligence engines the other day, it hit me. You know what geek-ish people like me love? Magical black boxes[...]
Read moreRobots and Gen AI: Awe-inspiring or just normal?
By Mark Jones, CEO + Chief Storyteller, ImpactInstitute I met an AI-powered robot recently, and in all honesty, it was unnerving. Standing in gargantuan foyer of The Sphere at Las Vegas – a US$2.3[...]
Read moreHow brands can manage the transition to digital during a global pandemic
Business is anything but usual with the global COVID-19 pandemic affecting all facets of our lives. It’s safe to say ‘the future of work’ we’ve all been talking about has well and truly arrived, with[...]
Read moreHow to take customer advocacy to the next level
If there’s one role which should take customer advocacy to the next level, it’s the CMO. Chief Marketing Officers are not just the head of brand, creative and a strategic growth driver. For decades t[...]
Read moreHijack marketing: Stealing the spotlight
Remember that viral story about the guy officiating his best friend’s wedding when he stopped the ceremony to propose to his girlfriend and then reveal that she was pregnant? And then when he stood up[...]
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