Challenge

Model MATES is a purpose-led modelling agency born from the heart of Autism MATES, created to champion authentic representation and celebrate diversity in the fashion industry. With deep roots in community and inclusion, the agency set out to open doors for neurodivergent and underrepresented talent—offering not just opportunity, but a genuine sense of belonging.

 

 

Despite the passion behind its mission and strong community backing, Model MATES faced a familiar challenge: how to grow awareness beyond its immediate circle. With limited visibility and only occasional model placements, the organisation needed support to amplify their message, attract corporate partners, and connect with audiences across Western Sydney, the Central Coast, and beyond. A more strategic content approach and a stronger social media presence were key to reaching new supporters and decision-makers.

Solution

ImpactInstitute proudly provided pro-bono support to help Model MATES shine a brighter light on the incredible talent and stories at the heart of the agency. Working closely with founder Randa Habelrih and her passionate team, ImpactInstitute developed a campaign designed to connect emotionally and inspire action.

Video Production

  • 3-minute hero video capturing the essence of Model MATES and featuring interviews with Randa and workshop participants, sharing heartfelt reflections and hopes for the future
  • Three short videos tailored for social media, communicating the agency’s story and the dreams it helps bring to life

On-Site Production

  • A half-day shoot at a Model MATES workshop, capturing b-roll, interviews, and photography to support ongoing brand storytelling

Photography

  • 100 stills, capturing authentic moments of connection, confidence, and joy
  • A library of candid images from the Nepean and Sydney Disability Expos which are part of the nation’s largest disability exhibition series and owned by ImpactInstitute
  • A one-month content calendar including 3x weekly Instagram posts and 1x weekly LinkedIn post

Outcome

The collaboration helped Model MATES lay the groundwork for long-term growth and recognition. More than just professional content, the campaign delivered tools to tell a powerful story—one of inclusion, aspiration, and authenticity.

Key outcomes included:

  • A suite of high-quality visual assets that reflect the heart and values of the agency
  • A stronger, more consistent social media presence, with engaging content designed to reach new audiences
  • Assets that built on the brand identity to support future model recruitment, event promotion, and regional expansion
  • A rich collection of images and footage from ImpactInstitute’s Disability Expos, capturing community engagement in real time

Other Services

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