Challenge
In a landscape saturated with marketing content, we knew senior leaders were seeking deeper, more thoughtful conversations that went beyond campaign tactics. Traditional channels were failing to offer timely exploration of the strategic, ethical, and human dimensions of marketing, and insight into the people making those decisions.
We identified a need for a trusted platform where CMOs, brand leaders and changemakers could unpack complex topics with nuance and depth. The CMO Show was established to solve this: a podcast purpose-built to engage senior marketing professionals, elevate the craft, and showcase purpose-driven leadership in action.
Solution
Hosted by author, journalist and agency founder Mark Jones, The CMO Show delivers rich, story-led interviews with influential marketing leaders from top brands, and innovative thinkers from everywhere.
Each episode is produced by our in-house team to broadcast quality, with journalistic research, strategic briefing and editorial rigour. By curating guests who bring bold ideas and lived experience, and by exploring timely, purpose-driven topics, the podcast builds trust and credibility with its audience. Loved and listened to for ten years and counting, it’s a testament to the power of curiosity, purpose and marketing nous.
Outcome
- Featured 200+ global and local CMOs and marketing leaders, including most of CMO Magazine’s Top 50 CMOs
- Multi award winner and finalist including CMS Asia, Australian Marketing Institute, Mumbrella NeXt and Australian Podcast Awards
- Achieved more than 222,000 all-time listeners by mid-2025
- Expanded from domestic to global reach with strong audiences in Australia, North America, India and Asia
- Delivered in partnership with Adobe from mid-2024
- Leading coverage of global shifts including COVID-19’s impact on marketing; artificial intelligence; sustainability; diversity; brand trust; misinformation and earned media.
