Our award wining public relations team works with communications leaders to bring their purpose to life and manage their organisation’s reputation in the media. 

Whether you’re seeking media training and monitoring, a thought leadership op-ed, or an end-to-end integrated campaign, our in-house team of public relations experts can help.   

We’re backed by the power and reach of our global PR agency partner network, Public Relations Organisations International (PROI).   

We work closely with PR agency partners in this network to scale and provide additional on the ground resources wherever we need them, and gain valuable and actionable insights and data from our PR agency partners across the world.   

Our Public Relations (PR) Services

  • Crisis response
  • Creative campaigns
  • Influencer relations
  • Media relations
  • Media training
  • Profile raising
  • Reputation management
  • PR for events

What makes ImpactInstitute a unique PR agency?

Finding the right PR agency is critical as you embark on strategic review, planning and change.   

Here are five reasons why our approach to public relations consultancy is unique:  

  1. We’re driven by impact and recognise stories as the golden threads that bring all your marketing channels together.
  2. We define PR storytelling as the use of authentic, emotional stories to drive growth. Critically, these stories inspire audiences to take action and shape their beliefs about your brand, industry trends and social issues.  
  3. We take a data-informed approach to PR storytelling and combine logic, organisational credibility and emotional appeal with your audiences into our public relations marketing activity.
  4. We can amplify your PR storytelling across a series of supporting services offered by our integrated team. These include data visualisation, video and animation, written content and social media engagement.  
  5. We work with CMOs, heads of communications, digital, PR and social to bring their purpose to life. 

What’s your story? What difference are you making, and how can purposeful PR storytelling amplify your impact?  

If you’re interested in talking to us about your brand’s challenges and opportunities, let us know how we can help you by getting in touch 

Case studies

Our portfolio represents more than 10 years of working in partnership with iconic, purpose-driven organisations across APAC and the globe – to define their brand purpose, tell their story and measure their meaningful impact.

National Growth Areas Alliance (NGAA)

Crime Stoppers Queensland

Australian Christian College

Australian Christian College

Award Winning

ImpactInstitute is an award-winning agency that gets you results.

Winner - Best Government Sponsored Campaign (NGAA)⠀⠀⠀⠀ Finalist - Best Campaign with a Small Budget (NGAA)⠀⠀⠀⠀ Campaign: Influencing Federal Election Promises for Australia’s Growth Suburbs

Winner - Best Human Rights Communications Campaign (Speak Now: Forced Marriage Awareness Campaign)

Meet our PR Team