“It takes 20 years to build a reputation and five minutes to ruin it.” — Warren Buffett  Crisis communication is a public relations specialty that aims to maintain or defend the reputation of a[...]

Beliefonomics is the first brand storytelling framework, devised to help organisations and professionals realise the true value of their story. Have you ever stopped to think about what you and your c[...]

Remember that viral story about the guy officiating his best friend’s wedding when he stopped the ceremony to propose to his girlfriend and then reveal that she was pregnant? And then when he stood up[...]