Beliefonomics™ – A brand storytelling framework

A picture of a man in s suit talking.

Beliefonomics is the first brand storytelling framework, devised to help organisations and professionals realise the true value of their story.

Have you ever stopped to think about what you and your customers believe?

It’s a confronting question, but one we rarely ask.

That’s because as marketers and business leaders we’re preoccupied by customer behaviour. How can we engage customers? What campaign tactics will inspire them to click a link, search Google, or buy something?

That’s fine, and necessary, but ultimately customer behaviour is just the tip of the iceberg. If you want to understand and really change behaviour, take a look below the waterline.

Here you’ll find the other 90 per cent, the existential, political, religious and personal beliefs that govern virtually every decision in life – consciously or subconsciously.

Believe people are good? Ride-sharing services are fine. Don’t believe you’ll be safe? Forget it.

The book Beliefonomics Authored by Mark Jones, Chief Storyteller and CEO at ImpactInstitute, Beliefonomics unifies an organisation’s customer journey, brand strategy and marketing activities around the economically significant metric of belief.

Through keynotes, workshops and strategic engagements, Mark Jones works with business leaders to transform their storytelling and unlock the belief moments that capture the hearts and minds of customers.

The Beliefonomics framework is a structured process that takes organisations from complex to simple storytelling, where your market impact is amplified through your audience of customers and partners.

Once your Beliefonomics framework is established and your documented strategy is delivered, it’s time to bring that story to life with activities aligned to your customer beliefs.

ImpactInstitute is a pioneering brand storytelling agency which offers a suite of services including content, PR, events, digital marketing, video and podcasting.

Ready to increase your impact?

At ImpactInstitute, we help commercial and social sector organisations across Australia create measurable impact with stories that matter. Contact us if you’d like to book Mark Jones for your next event or Beliefonomics workshop.