VELUX
Launching VELUX’s vision for healthy homes through immersive storytelling
Challenge
Despite its strong category recognition, VELUX saw an opportunity to reshape how the brand was understood by the Australian and New Zealand market. The challenge was to broaden understanding of VELUX’s purpose and expertise beyond its products, connecting the brand to wider conversations around housing, wellbeing and sustainability.
The launch of a new VR showroom created a significant platform to accelerate this evolution, engage key stakeholders and bring the VELUX story to life in a more immersive and memorable way.
Solution
To maximise the impact of the VR showroom launch, ImpactInstitute delivered:
- Strategic communications planning
- Messaging and brand narrative development
- Media relations and journalist engagement
- Executive media training and spokesperson preparation
- Content and story development
- Launch event strategy and delivery
- VR showroom media experience
- Executive interviews and thought leadership opportunities
- Supporting research and media assets
Outcome
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The campaign successfully elevated VELUX’s profile and accelerated its repositioning from a niche skylight provider to a broader advocate for healthy, sustainable living.
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The VR showroom launch generated strong media interest and high-quality coverage across leading design, lifestyle, property and consumer publications.
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The campaign delivered 27 media placements with a combined reach of almost 5 million people, significantly increasing awareness of the brand, its purpose and its innovative approach to creating healthier homes.
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It also established a strategic communications platform to support ongoing thought leadership and future growth.
