A PR agency

telling stories for impact

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Your story, where it matters

Our clients are regularly featured in

ImpactInstitute’s award winning public relations team helps leaders bring purpose to life and manage reputation in the media. From media training and op-eds to fully integrated campaigns, we deliver expert PR solutions backed by the global reach of our PROI network.

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Our PR Services

What we do

Story mining & press-release writing
Targeted media pitching
Executive thought-leadership articles
Event PR & influencer outreach
Crisis-comms planning & training

What you get

Headline-worthy angles journalists love
Earned media that drives SEO & trust
Position your founders as industry voices
Bigger launches, sold-out events
Protect reputation when it matters most

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Case studies

We’ve spent over 10 years helping national and APAC brands craft bold stories, secure major media wins, and deliver measurable impact through public relations.

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National Growth Areas Alliance (NGAA)

Crime Stoppers Queensland

Australian Christian College

Media Highlights

Our clients make headlines. Check out some of their standout stories below:

Channel 7 News reports on the opening of Boronia Apartments, a new affordable housing development providing homes for low-income earners in Sydney’s inner city.

Australian Christian College students Lachlan Arghyros, Jesse Ferguson and Leo Matchett featured in the Gold Coast Bulletin on how they balance elite surfing training with their studies through ACC Distance Education.

The Herald Sun covers the launch of Australian Christian College Victoria Online, highlighting it as a flexible alternative to traditional schooling through the story of a Distance Education elite tennis student.

Channel 7 News reports on the opening of Boronia Apartments, a new affordable housing development providing homes for low-income earners in Sydney’s inner city.

Associate Professor Devika Kamath from Macquarie University featured on ABC News TV, discussing the rare Blood Moon in Australian skies.

NGAA CEO Bronwen Clark interviewed on ABC News TV, commenting on federal election promises for Australia’s outer suburbs.

NGAA CEO Bronwen Clark featured in the Australian Financial Review, commenting on the housing crisis and the need for improved public transport, community infrastructure and sports facilities in outer-metro suburbs.

Reading Eggs literacy specialist Sara Leman featured in The Guardian, sharing playful approaches to boosting literacy through methods like “clap and count” and “chop it up.”

Macquarie University Natural Sciences Professor, Culum Brown, featured on 7 News, commenting on the pause in shark net removals following a fatal attack at Long Reef Beach.

Gold Coast Ambassador Reggie Bird being interviewed by Channel 9 News.

Disabled artist Kirsten Busby takes to the stage amid concerns of under-representation, reports SBS News.

Australian triathlete Liam Twomey opens up on inspirational journey to Paralympics 2024 in a story by The Courier Mail.

Why Our PR Agency Is Different:

Driven by impact: We see stories as golden threads that unify marketing channels.
Defining PR storytelling: We use authentic, emotional stories to drive growth and shape audience beliefs.
Data-informed storytelling: We combine logic, organisational credibility, and emotional appeal.
Amplification through integration: We amplify PR storytelling through services like data visualisation, video and animation, written content, and social media engagement.
Collaborative partnerships: We work with CMOs and heads of communications to bring their purpose to life.

What’s your story? Let’s explore how purposeful PR storytelling can amplify your impact. If you’re interested in discussing brand challenges and opportunities, we’d love to hear from you.

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