Impact Storytelling: Crafting narratives that drive change
Presented by: Mark Jones Chief Storyteller and Niall Hughes Head of Brand Storytelling
Date: Thursday 2 October, 2025 Duration: 1:30pm to 4:30pm (3 hours) Location: Melbourne CBD Available places: 30 people
In a world full of noise, a strong narrative matters more than ever.
Learn how to turn your organisation’s purpose into a narrative that will cut through the salacious headlines and AI slop to connect with audiences and drive real-world impact.
What you’ll learn
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How to turn your organisational purpose into powerful, people-first narrative
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Ways to use data and human insights to build trust and credibility
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Tips for communicating across channels to boost brand reputation and influence behaviour
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Practical tools to help you shape your own narrative and comms priorities
Who should attend
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Communications, brand, and corporate affairs professionals
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Social impact, ESG, and stakeholder engagement leads
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Executives in purpose-driven organisations
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Anyone looking to build stories that connect, influence, and create change
Ready to lead with impact? Register now to secure your spot and start shaping stories that matter.