ImpactInstitute welcomes partnership with Adobe in first podcast partnership for The CMO Show

Award winning marketing podcast, The CMO Show is proud to welcome Adobe as its exclusive sponsorship partner for 2024.

Produced by ImpactInstitute for nine years, The CMO Show podcast has developed a loyal following and reputation for in-depth, entertaining interviews with Australia’s leading CMOs and marketing leaders.

The partnership, a first for the show, brings together two industry leaders dedicated to inspiring and informing marketers and curious professionals alike.

Mark Jones, host of The CMO Show and CEO + Chief Storyteller at ImpactInstitute, said Adobe was a perfect fit for the podcast’s community of listeners.

“Our team has worked with Adobe for more than a decade as an agency partner, so we know first-hand the depth of experience and insights they offer our listeners,” he said. “The partnership means we can focus on making the show even better across multiple channels and with a bigger audience.”

The partnership coincides with new format for the podcast in 2024 with topic-driven panels to give marketers deep dives into the issues shaping their brands and careers. Host Mark Jones will be joined by two guests on each show to unpack business, technology and career issues facing CMOs.

Entering its ninth year of production, The CMO Show has featured guests from the likes of thankyou, World Vision, Ben & Jerry’s, Beyond Blue, Reddit, Specsavers and more. The podcast won ‘Best Use of Audio Content’ at the 2020 CMS Asia Awards.