ImpactLab Masterclass: Telling participant stories

What if your most powerful impact evidence wasn’t a number?

Event details
Date: Thursday 22 October 2026
Time: 1:00pm – 3:00pm AEDT
Location: Online
Available Places: 15 people

Many organisations are collecting data, measuring outcomes and reporting results. But when it comes to influencing stakeholders, securing support or bringing impact to life, data alone is rarely enough.

The stories of participants, clients, service users and community members have the power to create understanding, build trust and help others connect with the difference your work makes.

If you’re struggling to move beyond generic case studies or wondering how to tell stories in a way that’s ethical, authentic and impactful, this workshop is for you.

This October, ImpactInstitute will deliver a practical, interactive virtual workshop designed to help purpose-driven organisations uncover, shape and share participant stories that resonate with funders, partners, policymakers, boards and communities.

The Masterclass will explore:

• How to understand your challenge within the context of a wider system
• Where the greatest opportunities for influence exist
• How to create a clear pathway from vision to action
• What evidence matters most when measuring progress and impact
• How to tell a compelling story that brings others with you
• Practical tools in impact measurement and storytelling

Whether you work in communications, impact measurement, fundraising, marketing, community engagement or program delivery, this workshop will give you practical tools to find and tell stories that strengthen your organisation’s influence and credibility.

You’ll leave with greater confidence, a proven storytelling framework, and practical techniques you can apply immediately within your organisation.

Who should attend?

This workshop is designed for:

• Communications and marketing professionals
• Impact and evaluation practitioners
• Community engagement teams
• Fundraising and partnerships professionals
• Program and service managers
• Leaders responsible for reporting, advocacy or stakeholder engagement

No previous storytelling experience is required.

Masterclass outcomes

By the end of the session, participants will be able to:

• Identify participant stories with strong impact potential
• Conduct more effective story-gathering interviews
• Apply a simple narrative structure to participant stories
• Connect lived experience with impact evidence
• Create stories that are authentic, ethical and audience-focused
• Develop content that can be repurposed across multiple communication channels