ASPECT needed an integrated content and PR plan to help them grow brand awareness and inform those affected by autism in Australia about its research-based services and support. That’s where we came in.

The challenge

Autism Spectrum Australia (ASPECT) is Australia’s largest non-for-profit organisation creating research-based support services for people living with autism. With the introduction of the National Disability Insurance Scheme (NDIS) in 2013, ASPECT needed to reorient its previously government-focused communication to grow awareness of the organisation and its services among consumers.

The solution

ASPECT initially engaged ImpactInstitute on a six-month PR retainer to help boost awareness through media relations. ImpactInstitute developed an integrated strategy to leverage the unique evidence-based approach of Autism Spectrum Australia’s work to differentiate it from other providers.

Aside from engaging with the media, ImpactInstitute went on to support the launch of ASPECT’s new website, write stories about autism-affected families, provide media training for key ASPECT spokespeople, create various videos, an EDM, and a podcast series over the course of a three-year partnership.

The outcome

One of our key projects involved using the ‘We Belong Too’ research report as a basis to generate media coverage across online, print, TV and radio. Our success included:

1. Creating three compelling video packages including interviews at the annual ASPECT Schools’ Sports Carnival.

2. Creating and managing editorial strategy and content creation for a quarterly newsletter, including in-depth podcasts.

3. Providing content and support for ASPECT events, including fundraising and the annual Recognition Awards.

The Impact Institute team is particularly proud of two videos that were created in our first year of working with ASPECT; ‘Aspect Sports Carnival 2013’ and ‘What is autism?’ These videos accumulated over 800 and 2,600 views, respectively, alongside an extraordinary 116 pieces of print, online and radio coverage.

In addition, we also secured:

  • 20 online articles on highly visible news sites.
  • 5 print articles in key publications.
  • 91 radio pieces, including 8 in-depth on-air interviews.
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